Redefining business practices: unveiling the strategic and performance implications of artificial intelligence

This book seeks to deeply explore how artificial intelligence (AI) is reshaping the modern business landscape by providing a comprehensive understanding of its evolution from a conceptual innovation to a driving force in contemporary business. Furthermore, the intricate relationship between AI and machine learning is detailed, underscoring how the aforementioned technologies are revolutionizing the operational and strategic direction of today’s entities. To deepen our understanding of AI, the author draws from Thomas Hobbes’ Leviathan, using his framework to examine AI as a modern tool of power and control. This analysis delves into the ethical dimensions of AI, with a particular focus on its anthropocentric nature. Thereafter, the book explores how the integration of AI enables organizations to refine their strategic direction and navigate potential market challenges, thereby addressing AI as a tool for aligning a corporation's vision with long-term goals and innovation.