Business and Economics

Marketing metrics. Misurare e valutare le attività di marketing

Public sector accounting

Organizational theory, design, and change. Global Edition

Technology strategy for managers and entrepreneurs

Essentials of marketing research. Global edition

Service operations management. Improving service delivery

A Framework for marketing management. Global edition

Industrial organization

Introduction to materials management. Global edition

Tourism. Principles and practice

Microeconomics. Global edition

Macroeconomics. Global edition

Consumer behaviour

Supply chain management: strategy, planning, and operat

Introduction to econometrics. Global edition

Marketing research: an applied orientation. Global edition

Project management: achieving competitive advantage

Economic development

Marketing management a relationship approach

Financial accounting. An international introduction

Global marketing. Global edition

Fundamentals of management. Global edition

Strategic brand management. Building, measuring, and managing brand equity

Marketing communications: a European perspective